Whether you’re a social media manager or an entrepreneur who manages your business page yourself; if you and everyone on your team needs to be on the same page,then a content calendar is what you need to ensure that your business goals are aligned across all marketing platforms.
For your social media marketing success, it is important to ensure that social media activity is aligned with other active marketing efforts such as email marketing campaigns, new website developments among others.
A content calendar is a document/ template that is used to schedule posts across your social media platforms.
So why do you need a content calendar for Instagram when you can just “wing it” right? Glad you asked 😉
1. A content calendar helps you remain consistent!
Consistency is key when growing a business and most especially on Instagram. You cannot afford to post only when you feel like it or wait until you get inspiration. In fact, according to Talia Koren an Instagram growth specialist the Instagram algorithm favors those who show up consistently.
But let’s face it coming up with content consistently for the gram is hard work and even though I consider myself a content generating expert?? (Follow me Here on Instagram to see for yourself ) , I have my off days as well !
So a content calendar guides me on what to post and I don’t have to think too hard about it especially because I have planned ahead.
2. Helps you stay focused on the goal
A great content calendar also keeps all of your marketing efforts focused on the same goal. For example if you are promoting a new lead magnet, you can do it across all your marketing platforms which leads to more success.
3. Gives you time to plan properly
While it is important to maintain an element of spontaneity on Instagram to remain fun, current and in tune with happenings around the world and in your industry. A content calendar allows you properly research content ahead. This allows you take advantage of areas of overlap between campaigns that you may have missed otherwise. Maybe a paragraph from your email campaign would make a great caption ?
Are you ready to use content calendars in your social media strategy? Click HERE to get access to a free content calendar .
Want one customised specifically for your business niche, please send me an email.
Have you ever used a content calendar? Has it worked for you? Please let us know in the comment section below!